Every year is different from the previous years in terms of choices and likes and dislikes of individuals. Each industry features a set of strategies for every year and this keeps changing with changes within the mindsets of individuals, the advancement of technology and the development of various countries.
Following are a number of the content marketing strategies of 2020
The growing significance of original content
Original is usually unique and best, goes the thinking in 2020. More and skilled brands have an interest in investing in original content. This is often evident from the very fact that the tech giant Apple has shown interest in taking up Netflix. To fight competition brands must be according to the trends. Creative and unconventional programming helps to draw in new customers and retain the prevailing ones. Google is additionally buying new and fresh content from media companies to remain competitive, while Facebook infusing funds in the original video. Among all of those, Amazon is the biggest investor.
Whoever wins, it’s needless to say that content marketing is hogging the limelight.
Truth brings integrity
The efforts of companies to draw in consumers supported environmental claims, social causes, charitable contributions became obsolete. Consumers are not any longer sensitive to the company’s involvement in social responsibilities because many companies fake their efforts and use it as a marketing strategy to realize more attention and increase their sales. Now a day’s consumers like transparency and authenticity and branding the company’s efforts towards social cause project the company’s desperate attempts to widen the markets.
Lack of disclosure and transparency has attracted trouble for several brands. Hence content requires being true, genuine and Useful and be clear.
More expenditure on content marketing
Several companies have started rising their funds on content marketing. As well, businesses have very limited staff for this reason. Therefore most companies are turning towards freelancers who can provide original content at a competitive price. This shows the growing importance of content marketing within the structuring marketing strategies for the corporate.
Defining content marketing roles and responsibilities.
Companies try to define roles and duties within PR and marketing, in order that content creators are integrated with the content team. The joint efforts can pay in terms of more business and profits.
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Content through the new medium
Content is not any longer restricted to the traditional viewing and reading medium. Consumers are exposed to content through offbeat and weird methods. For instance, many organizations use Amazon’s Alexa to show the audience with useful content. Many medical associations use Alexa to offer details about performing CPR alongside symptoms of an attack. Thus, the launching of the latest devices has increased the scope of content marketing through content interactions which enable us to succeed in the proper audience at the proper time.
Live videos are the trend.
Recorded videos are hip. Quite the pre-recorded videos people lately have an interest in Live videos which are trendy and obtain immediate hits and comments. Survey also revealed nearly 50% preferring live video content.
Content media has grown and evolved over the past decade and is now not restricted to owned media. Birth and expansion of Social media have changed the ways during which we interact with the audiences. The defined arena of owned, earned and paid has close overlapping one another and dealing in unity to market company’s strategy. this needs altering internal and external companies to manage content development, deployment, and promotion.
The importance of content marketing has grown and more and more companies are focusing on developing prudent content marketing strategies. From 32 percent in 2005 to over 40 percent within the next year, marketers have documented content marketing strategies. Toward fight competition, the content marketing strategies include audience-targeted content, extended content and dedicated creation of content.
Apart from Live video which is engaging and response creating, there’s another sort of media that gives a singular and contrasting experience to the audience. It’s referred to as a computer game or VR.
VR offers a totally new platform and channel for content marketing and customer interaction. Many industries have planned VR based app for targeting more content to the viewers. For e.g. Shopify has used this medium seriously by developing a VR based app to allow internet buyers to settle on and customize clothing sitting reception. VR may be a very new and evolving media and researchers have made a positive forecast of sales generated through this media. Companies are gradually adopting this media for marketing as people have started experimenting for shopping purposes.
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The growing importance of content has been realized by means of the marketers. However, they’re unsure about its distribution medium. Though there are numerous blogs, newsletters, forums, social media platforms, and email campaigns, marketers require to plan a technique regarding the medium of distribution. A strategical strategy for all the medium is required in order that the audience is targeted in multiple ways making the presence of company known altogether realms. A multi-channel distribution of real content will certainly send the purpose home and show results.
Remarketing of content
The next generation marketing technique is re-marketing. this suggests showing ads to people that have visited your site while they’re browsing online . More and more marketers are using this system and are putting extra money into remarketing.
You can use the subsequent platforms for content remarketing:
- Google ad remarketing: By simply adding a remarketing tag to your website, building ads and fixing campaigns to can remarked your website to the already visited customers. It works from inside Ad words.
- Facebook remarketing: this is often almost like Google remarketing but here you’ll retarget customer list, website traffic, app activity.
- Retarget links: Here you would like to make a link and share it on social media, blogs and email and anyone who clicks the link will see your banner ads.
Thus content marketing has made its place with marketers as a replacement, fresh and digital medium to share content with the targeted audience.