Search Engine Optimisation In International Marketing

Search Engine Optimisation In International Marketing
January 8, 2020 No Comments Technology Blog Smartseoservices

We are all aware of the fact that we need to pay acute attention to search engine optimization. With particular emphasis on inbound links. If we are to have our websites appear in the search engine results pages. You are probably fairly familiar by now with how you might go about doing this successfully. When reaching out to your regional or national audience.

If you are going continental, however, or trying to reach a multinational audience then you need to consider. How confident you are that you know. How to use International SEO Tips to reach out to people around the world.

International SEO Tips

If you are marketing your website to an international audience, then targeting a certain country requires an enhanced skill set in search engine optimization. Finding out what it takes to achieve this, though, can be difficult to do but you will need to develop a strategy if you are going to achieve your aims. We have put together some tips you can follow.

Make sure your meta tags include the language you are using for the country you are targeting

The first thing you will need to do is identify which countries you are aiming to target and then tell Google that you are doing this. Google needs to know what country you are from and what language you are speaking. You can do this through meta tags by changing the content section of the tag. If you aren’t sure which meta tag you should be using then you should be able to find all of these online. Once you have done this you will have increased your chances of being found online when someone searches for a relevant search item in the language you choose.


Be careful to use appropriate spelling variations

Be sure to familiarise yourself with variations in spelling even when you are using a commonly used language such as English. Many countries use English but spell certain words differently. To make sure that you don’t isolate people you will want to ensure that you use the appropriate version of certain words. This also becomes important for keywords when it comes to ranking keywords in search engines. Yours will need to match the country you are targeting if you want the site to appear in the search engine’s results pages.


Build sites with relevant domain extensions

If you are able to then you should think about building a site with the appropriate domain extension so that Google or any other search engine is aware of where to rank you. When someone searches for a certain keyword the search engine will pull up results that are closest to where the searcher is based. If you have the right domain extension then Google will know that you are a relevant search item and you stand a greater chance of being ranked in the results listing. To get around the problem of duplicated content you can have your domains redirect to your main website so that there aren’t multiple sites out there with the same content on all of them.


International SEO Tips


Format your dates according to the country you are targeting

It is a small point but a very important one to make, but formatting the data according to the standard of the country you are targeting is essential. People sometimes search for content that is relevant to a certain date and will key the date into the search tool. If the date on your site is in the wrong format then you will not be ranked in the results by following International SEO tips.


Include an address that is local to your target country

Google wants to return results that are most relevant and as part of that process, they will look for information on your site that signifies your location. If you have a mailing address in the country you are targeting include in the content of your website.


Link Building Strategies

Link Building is an extremely labor-intensive process. Links are like a popularity contest that the search engines hold. If you get quality sites linking to you on relevant topics it increases the chance of your site ranking higher in the search engine position. You should approach link building with a long-term goal in mind. We believe that all links are not created equal and are cautious in our approach to how we attain links. It’s important to monitor the speed at which we compile backlinks. The term “link velocity” refers to the rate in which you gain or lose links. If you gain or lose links too fast it can have a negative impact on your search rankings.

Our link building approach is one of relationship building and personal outreach. We email and call the webmasters at relevant sites and discuss with them the benefits of linking to our client’s site. Research and establish a list of highly searched and relevant keywords in which we want to target. We make sure that all backlinks are properly deep linked with the correct anchor text. Our pay particular attention to the diversity of our links. If we want to make sure we reach numerous sites and not just multiple links from the same site. As we mentioned earlier, all links are not created equal. Focus your priority on getting links from sites that have a strong page rank.

At Resolute we’re extremely data-driven so we track and report in detail the number of inbound links month over month as well as any movement in the search engine ranking positions. We strongly suggest you do the same. Happy Link Building!

Encourage inbound links from the relevant countries

Inbound links are of course still very important when targeting other countries so ensure that you are receiving inbound links from the country you are targeting to increase traffic. Links specific to the area you are targeting help create authority and will encourage search engines to recognize you as a relevant website.

If you have any questions regarding the International SEO Tips then you can free to contact us and also visit our Smart SEO Services. We are Providing you 24/7 services to our customers.

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